Flint & Steel
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Marketing Intelligence & Infrastructure

Your marketing should tell you what's working. Does it?

Most growing businesses are spending on marketing without a clear picture of what it's producing. I build the foundation that changes that: deep audience intelligence, connected tools, and a system that finally shows you what's driving growth.

Book a free discovery call See what I build
The problem I solve
Campaigns without strategy

Running ads and publishing content, but no clear picture of who you're actually selling to or why they buy.

Tools that don't connect

Your CRM, analytics, and email platform are siloed. The real picture of your marketing lives nowhere.

No way to measure what works

You can't say with confidence which channels are producing results, so you can't make smart decisions about where to invest.

What I build

The name says it. Two things every business needs before campaigns can compound, and that most skip entirely.

Flint
The intelligence layer

Before you build campaigns, you need to know who you're actually selling to, what they search for, what your competitors are doing, and why buyers choose you over alternatives. Most businesses skip this work, and their campaigns show it.

ICP definition and buyer persona research
Competitive landscape mapping
SEO and keyword opportunity analysis
Audience segmentation and messaging framework
Strategic positioning brief
Steel
The infrastructure layer

Your tools should tell you where leads come from, what converts, and where the funnel leaks. Most don't, because they were never properly connected. I build the infrastructure that makes your marketing measurable and your data trustworthy.

MarTech stack audit and integration
Attribution framework across your tools
Revenue dashboards in plain English
Email nurture sequence architecture
Documented campaign playbook you own

Flint and steel are inert on their own. Struck together, they make fire. That's the idea: intelligence and infrastructure don't compound in isolation. Together, they're what makes campaigns ignite. That combination is the Marketing Clarity Sprint, a fixed-scope, 10-week engagement. Fixed fee. You own everything at the end.

How I work faster

The same senior expertise, delivered in half the time.

AI-accelerated practice

I'm a one-person practice by design. You always work directly with me, not a junior account manager. And because my practice is built around AI-accelerated workflows, engagements that would take a traditional agency months are completed in weeks. The intelligence is the same. The timeline isn't.

Research

Market intelligence in days

Competitive analysis and audience research that used to take a team weeks now takes days, without cutting corners on depth.

Strategy

Positioning frameworks built faster

ICP definition and messaging architecture developed iteratively and tested against real market data, not assembled from a template.

Infrastructure

Dashboards built to spec

Reporting setups that would require a dedicated analyst are configured and handed off within the sprint timeline.

Playbook

Documentation done right

Documented playbooks and email sequences produced at the quality of a full content team, on a solo consultant timeline.

Deliverable
Flint & Steel
Traditional agency
Competitive landscape research
3-5 days
2-4 weeks
ICP and persona development
1 week
3-5 weeks
Full sprint, intelligence and infrastructure
10 weeks
4-6 months

AI accelerates the work. It doesn't replace the judgment. Every output is reviewed and grounded in 15+ years of B2B marketing experience.

The engagement

How a Marketing Clarity Sprint runs

Week 1-2

Discovery audit

Current tools, data, and channels assessed honestly. No assumptions.

Week 3-5

Intelligence build

Buyer research, competitor mapping, SEO landscape, positioning.

Week 6-8

Infrastructure build

Stack integration, attribution setup, dashboard build.

Week 9-10

Playbook handoff

Documented strategy. Your team runs it, or your agency does.

Who this is for

I work best with businesses that have a real marketing problem and are ready to fix it properly. Industry matters less than mindset. That said, I have deep experience in:

Manufacturing & industrial

Technical buyers, long cycles, complex products. I translate your value into search-optimized, sales-aligned marketing that speaks to engineers and procurement alike.

Healthcare & health tech

Regulated, high-stakes, multi-location. I've led digital marketing for a national healthcare organization across 100+ locations where precision and compliance aren't optional.

Professional services

You grow on relationships but need a system behind the referrals. I build the marketing engine that generates pipeline while you focus on delivering the work.

Prior results
$250K+
Revenue increase from new service line
B2B professional services
25%
Ecommerce revenue increase
Reversed a 2-year decline
6x
Agency revenue growth
Full repositioning and execution
35%
Email open rates
B2B automation program
About

One senior operator. No layers between you and the work.

I'm Damien Pierce, a marketing executive with 15+ years building marketing functions for companies in healthcare, manufacturing, professional services, and ecommerce.

You work directly with me, not a junior team member who relays your project upward. That's a structural choice, not a limitation.

More about the practice

15+ years leading digital marketing across agency and in-house roles

Deep platform fluency across analytics, CRM, SEO, automation, and paid media

Greenville, SC based and available regionally and remote

MBA, University of South Carolina

Ready to know what your marketing is actually doing?

Start with a free 30-minute discovery call. No pitch, just an honest look at where you are and what it would take to get there.

Book a free discovery call

Flint & Steel Consulting · Greenville, SC

flintandsteelconsulting.com